arna jharna

text & texture

this desert museum borrows its name from the beautifully rich landscape that it is situated in. the graphic integrates the opening letters from the two words (in devnagri script) of the title with the mesmerizing eroded textures of the local rocks. The distinguishing top horizontal stroke anchoring devnagri letters is done away with to lend organicity to the logo & also make it visually consistent with the english script in the title.