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empurple

Type: Script + Abstraction
Published: 2018
Client: Preeti Birla Nair, Mumbai

siddharth@designpendulum.com

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site design : compoundeye compoundeye

site development : malkum malkum

© 2020. Design Pendulum.

empurple

gathering of fragments

This logo uses gestalt to assemble fragments – residual spaces of letters – and create a form that invites participation in deciphering itself. The color is intended to assist the decoding.

The logo reflects the process of the life coach, for whom it has been designed: facilitating self discovery through recollection of what one considers negative and fragmented.

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siddharth@designpendulum.com

terms of use

site design : compoundeye compoundeye

site development : malkum malkum

© 2020. Design Pendulum.