structure & form
this graphic is an exercise in integrating the english (latin) & gujarati (an adaptation of devnagri) scripts for the title of ahmedabad’s rapid transit system of buses plying in exclusive lanes. The integration successfully maintains legibility & distinction in the words. The two words in different languages are juxtapose such that while the latin script lends itself to the body of the big bus, gujarati is morphed to become its structure & wheels.
© 2020. Design Pendulum.