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Vaccunair

Media: Digital Print on perforated Vinyl mounted on neon acryclic
Size: 2'x6'
Area: 180 SFt.
Year: 2013
Location: Pragati Maidan, New Delhi

siddharth@designpendulum.com

terms of use

site design : compoundeye compoundeye

site development : malkum malkum

© 2020. Design Pendulum.

vacuunair: exhibition

graphics, exhibition panels, back-lit, acrylic, aluminum

exhibiting the vibrancy of a factory

The Ahmedabad based company manufactures specialized ventilation systems and vital process components for other industrial plants across various sectors. For their stall within the 2013 Paperex Exhibition at Pragati Maidan, Vacuunair’s own factory, production processes, and machinery & equipment presented the opportunity of creating a dramatic frame for a display conventionally considered drab.

The design process started with photo-documentation of the factory: recording raw material, welding & washing work and the space. Industrial spaces, objects & processes offer an exciting counterpoint in scale, form, texture etc. when juxtaposed on to familiar daily life. Within its own context, however, factories themselves become familiar, ordinary routine. To highlight its extraordinariness, the photographs were digitally edited to enhance saturation, contrast & blackpoints of the images and emphasize the events.

gallery

  • design proposal
  • detail, poster
  • detail, panel 14
  • detail, panel 1
  • detail, panel 2
  • detail, panel 11
  • detail, panel 12
  • detail, panel 3
  • detail, panel 4
  • detail, panel 13
  • detail, panel 5
  • exhibition view 1
  • detail, panel 6
  • detail, panel 6
  • detail, panel 7
  • detail, panel 8
  • detail, panel 8
  • detail, panel 8
  • detail, panel 9
  • detail, panel 10
  • panels 1 to 7
  • panels 8 to 14
  • exhibition view 2
  • exhibition view 3
  • exhibition view 4
  • exhibition view 5
  • exhibition view 6
  • exhibition view 7

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siddharth@designpendulum.com

terms of use

site design : compoundeye compoundeye

site development : malkum malkum

© 2020. Design Pendulum.