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Abhilekh

Type: Dual-Script
Published: 2006
Client: Environ Developers, Ahedabad

siddharth@designpendulum.com

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site design : compoundeye compoundeye

site development : malkum malkum

© 2020. Design Pendulum.

abhilekh

graphic, logo, text, form, english, hindi, latin, devnagri, script

exchanging elements of identity as structure

this graphic is an exercise in integrating the english (latin) & hindi (devnagri) scripts for a housing project’s title. The integration successfully maintains legibility & distinction in the words.
The verticals of the two scrips are aligned & overlapped, extending the ones in Latin and erecting them as a scaffolding to prop Devnagri. The horizontal of devnagri is highlighted as beam that not only holds the hindi script, as a rule, but also supports the English letters to hang from. The dot on the ‘i’ is accentuated to become the central focus of the graphic, while circumscribing one of the hindi letters and further emphasizing the integration. The hroizontal bar & the dot become a third layer in addition to the devnagri & latin letters.

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siddharth@designpendulum.com

terms of use

site design : compoundeye compoundeye

site development : malkum malkum

© 2020. Design Pendulum.