mia&j packaging

entire package of design

I took on this project of designing packaging for cookies rather reluctantly, as though accepting the fulfillment of secret desires. This was a big opportunity of convergence of myriad pleasures: handmade paper & handmade motifs, text & compositions, graphics & model-making, screen printing & digital printing, manual processes & automated processes and innumerable trials & mockups. The joy & intensity of this project that lasted over several months is perhaps yet unmatched.

process

selection of handmade paper colours & textures, numerous swatches for colours of printed text & graphics, loads of test prints

distinct identities

distinct identities were proposed for each cookie box; however, the client eventually chose to use only one motif across all cookie packaging; nevertheless, to create distinction, the same motif has been employed in varying permutations across the different boxes